Founded in August 1975 in Japan, Savic (Shangyi Dongmei) has grown into a globally recognized fishing equipment brand. Originally established as DONGMI Industries, the company merged with South Korea's Dongmei in 2003 to form Foshan Savic Dongmei Fishing Tackle Co., Ltd., solidifying its presence in China2. Over the decades, Savic has earned prestigious accolades, including the "Gold Tower Industrial Medal" from the South Korean government in 1993 for outstanding contributions to manufacturing and export excellence. In 1998, it became the first fishing gear company in South Korea to achieve ISO 9002 certification, underscoring its commitment to quality management2. Today, Savic continues to lead with cutting-edge rod and reel designs, catering to anglers worldwide.
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